The key component of creating a website is the content itself, the efficiency of which we can improve the most with content marketing. Content marketing is a long-term strategy where the key players are the users: everything depends on the connection we can build through the website with our visitiors, the so called users. First of all it is crucial to define the target group, because we have to adjust the content to their needs. It is essential because the aim of the content marketing is to win new visitors and to keep them, that is why the key element of a good website is high-quality content. Our specialists of content marketing try to fill your website with the best possible content. Besides, as the website is for the visitors, we keep an eye on helping them getting information with clear and brief composition, appropriate expressions and content, and authentic and accurate information, facts. Another important factor while enhancing the number of visitors is to keep available information, facts up-to-date, additionally to post regularly and publish news can be useful as well. While creating a website we also help our clients to define the right keywords. The user looks for the first time for key words which connects to the information she / he needs, that is why SEO and content marketing are in connection. Although nowadays it is hard to create a high - quality website with a high visitor-number without SEO (Search Engine Optimization), for our company while creating the content always the user is the first as we prepare the content for him / her, not for the search engines.